About Wittenborg University of Applied Sciences

Wittenborg mission is:

To promote excellence in teaching and learning international business and management, as well as to create the best environment for students and staff, where internationalization, diversity and ethics lay the foundations of successfully applied, research-informed global learning.

With the main campus based in Apeldoorn, Wittenborg University introduces students to organizations in the local area and region, enhancing the region’s economy, cultural and social climate. The Amsterdam location enables, Wittenborg University to support international entrepreneurs coming to the Netherlands, with a tailored, entrepreneurial bachelor’s program. Enter Wittenborg and you enter a highly motivated and results-driven organization operating in a diverse and multicultural environment, in which more than 100 nationalities work, study, innovate and socialize together. Wittenborg believes that learning should be an enjoyable process that allows you to develop your goals and aspirations, and provides you with the constant support and the required study pressure to achieve those targets.

Wittenborg graduates are world citizens; they nurture respect and have a sense of achievement. They have developed ambition and pride themselves in excellence. They are the greatest ambassadors of Wittenborg.

About Program

Bachelor of Business Administration students complete a series of broad marketing modules, however those students who choose the pathway MCI Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation.

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

Career Prospects

Marketing and communications specialists are required in every company in every industry, so the career potential is unlimited.

Think of opportunities in:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations
• Crisis Management

Many Wittenborg graduates have found direct employment in small sized marketing and communication companies, and some have started their own agencies. These students understand that developing marketing and internal and external communication strategies for companies can be extremely lucrative, specialized work, and that success is often found in made to measure solutions. Graduates have also found careers in nonprofit and government organizations, working in areas such as public relations and international communication.