About IUBH University of Applied Sciences

The IUBH is geared to the demands of the global market

Studying at the IUBH makes careers in a global environment possible. We live out this credo in that English is the teaching language and the language used on our campus. We also impart internationality with many other distinguishing features:

• Our experts and faculty from around the world teach both technical know-how and soft skills
• We maintain multiple collaborations with partner universities in Europe, America, Australia and Asia
• At the IUBH languages in international demand are taught at advanced levels by native speakers and additional intercultural communication competence is developed
• There are currently students from over 110 nationalities/countries on our campuses

At the IUBH practical orientation is experienced firsthand. The curriculum has multiple facets which reflect this, for example, the inclusion of internship semesters, discussions and lectures with experts from industry and excursions to companies. The integration of theory and practice is a daily reality for every student. In the context of its lectures the IUBH offers project work and case studies.
Many of the benefits of studying at the IUBH are possible due to the close cooperation that the IUBH and its faculty maintain with industry. Our faculty has contact to all DAX 30 companies, is recognized in the international market, and well connected in a network with over 3.000 business partners.

The IUBH is accredited by the Foundation of International Business Administration Accreditation (FIBAA) and received for five of its study programs five golden FIBAA premium seals so far. Therefore IUBH is one of the leading universities in Germany to be awarded five or more premium seals.
In 2012 the IUBH also received the seal of quality from the Hanseatic Certification Agency which certified IUBH study programs as a way to obtain vocational education and training.
In 2012 the IUBH was also honored as best cooperation partner of the Association of Internet Travel Sales (Verband Internet Reisevertrieb e.V./VIR).

About Program

Events are a huge global business with many well-paid jobs. Graduates with creativity and the desire to organize things have great opportunities here. With a strong international orientation, the International Event Management program prepares you for a career in the international event, trade fair and media industry. Potential employers include event and PR agencies, corporate marketing departments, international exhibition and conference organizers, associations, and cultural and sporting events.

Our professors and lecturers attach great importance to the close integration of theory and practice. Most of them have themselves gained many years of specialist and management experience on an international level – and would like to share it. They do this for example through case studies, projects and field trips to renowned companies.

The International Event Management program is practice-oriented and provides you with specific management knowledge for trade fairs, exhibitions, congresses and corporate events, as well as business fundamentals.

• Gain detailed knowledge of specific management and marketing topics – trade shows and exhibitions, congress and corporate event preparation and execution, and strategic event communication.
• Practice-based courses help you understand the event industry from the ground up.
• You deal with event projects, budget planning, financing and event supervision.
• You gain in-depth economic knowledge, including micro and macroeconomics, statistics and accounting.
• You work on additional qualifications such as advanced foreign language skills and organizational theory.