*The program is offered in Milan, Firenze, Paris, London*
About Instituto Marangoni
Istituto Marangoni is the international fashion school par excellence, with four Schools in the most prestigious venues of international fashion. In Milan, the capital of Made in Italy, in Florence, where fashion, art and tradition meet, in Paris, the home of haute couture, in London, where trends are born and in Shanghai, where fashion is the future, Istituto Marangoni is able to offer different visions of the contemporary fashion system to its students. Istituto Marangoni is a school where the passion for fashion unites cultures, ideas and people from all over the world. Entering Istituto Marangoni means being part of a very special community, where fashion is the common denominator in all its most cosmopolitan aspects. The four sites of Istituto Marangoni are truly one of the most international student contexts in the world, with more than 4,000 students from 106 countries, each with infinite interests, styles, and knowledge. Attending this school is an experience of being immersed in fashion, learning and being enriched through contact with the most varied and interesting cultural realities. The new School of Art brings together, in one prestigious site, all the disciplines taught by Istituto Marangoni. The school is located in a historical building in via de’ Tornabuoni 17, in the core of the city, just a few steps away from Piazza S.Trinità and the museums of Gucci and Ferragamo. In addition to a range of long and short courses in fashion and design, the new Firenze school provides an intense programme of studies dedicated to art and encompassing History of Art, Art ‘Management’ and Visual Multimedia Art. The Florentine school is on the one hand characterised by the support of professors who are both professionals and highly specialized technicians in the ‘art of making’, and on the other by collaboration with an important French institution in the field of art teaching, the renowned Atelier de Sèvres (for Art courses). This completes the school’s innovative and prestigious profile.
Conceptualize, style, shoot, develop and communicate. Contemporary fashion image makers & photographers understand the importance of styling to create a story and an atmosphere, together with the growing connections between still and moving image to express fashion and luxury. This 9-month course in Milano or Florence school or 15-month course (including placement) in London school trains participants to become visual image specialists with advanced skills development in subjects such as: styling and publishing, photography and fashion video techniques, fashion magazines and photo editorials for both offline and online media.
Through technical experimentation, cultural content and creative research, the course looks at how to reflect the soul and identity of a fashion trend through photography and moving image. Concentrating on the visual language of communication participants approach the key different aspects of fashion styling, learning how to persuade, inspire and create an emotional response.
They acquire the technical, creative skills and theoretical knowledge needed to create a fashion shoot from initial concept to final editing – including analysis of current and future trends, semiotics, storytelling and contemporary context of fashion. During the course participants also apply technical and cultural notions to in-studio projects, learning how to negotiate and plan the technical and creative process.
POSSIBLE CAREER PATHS
- Photo editor
- Fashion stylist
- Image consultant
- Personal stylist
- Art/creative director
- Fashion photographer
- Graphic designer