About Wittenborg University of Applied Sciences

Wittenborg mission is:

To promote excellence in teaching and learning international business and management, as well as to create the best environment for students and staff, where internationalization, diversity and ethics lay the foundations of successfully applied, research-informed global learning.

With the main campus based in Apeldoorn, Wittenborg University introduces students to organizations in the local area and region, enhancing the region’s economy, cultural and social climate. The Amsterdam location enables, Wittenborg University to support international entrepreneurs coming to the Netherlands, with a tailored, entrepreneurial bachelor’s program. Enter Wittenborg and you enter a highly motivated and results-driven organization operating in a diverse and multicultural environment, in which more than 100 nationalities work, study, innovate and socialize together. Wittenborg believes that learning should be an enjoyable process that allows you to develop your goals and aspirations, and provides you with the constant support and the required study pressure to achieve those targets.

Wittenborg graduates are world citizens; they nurture respect and have a sense of achievement. They have developed ambition and pride themselves in excellence. They are the greatest ambassadors of Wittenborg.

About Program

This exciting MSc, Master of Business Management, specialized in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However the degree program also has a real practical approach in its design – through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

The program offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalization, society & culture students the program will enable students to further develop their deeper knowledge of business management and administration.

The specialization in Digital Marketing & Communication specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organizations have completely changed their approach to advertising, and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders, however also the actual method and perception of marketing & communication in a digital age.

Internet & the many and various types of social media have created an unprecedented way in which people connect, businesses to customers, business to business, but also people who would not normally meet are linking up to do business, apply for jobs, sell and purchase. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication. This specialization brings together up-to-date marketing communication, understanding digital media, and the implementation of big data analytics.

Career Prospects

In this age of digitalization and internet driven lifestyles, the business community has come to recognize that success depends upon a solid and maintainable Digital Marketing & Communication strategy. Companies need people that understand new media, big-data strategies and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken.

Graduating from a highly international institute such as Wittenborg University, that places high emphasis on a combination of academic research and company and professional exposure means that the career prospects of graduates from the Master of Business Management, specialized in Digital Marketing & Communication are multiple and global.

Often WUAS graduates aspire to continue their studies, with a DBA or a PhD research degree, however many students move directly into business, sometimes as a result of their work placement, and their final project which is often company-based.

Examples of companies where alumni work range from leading global companies in marketing & communication departments, consultancy and big-data management to more local specialized companies, NGO’s or government agencies in the Netherlands or elsewhere in Western Europe.